The Jam of Thinking

Think about strawberry jam—the sweet, gooey, red stuff that gets slathered on toast. Or maybe a bagel. Strawberry jam. Yum. (Simple so far, no?)   **Experts** In the 1980s, food technologists at Consumer Reports conducted extensive taste tests on 45 types of strawberry jam. That’s a lot of jams. The experts rated five jams as …

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