It’s the first newsletter of the month.
And, as I have been doing, I’m making this, the first one of the month, a diary entry.
(Next week will be a “regular” one. It’s going to be a story about parenting—and yes the dishwasher gets mentioned—and it turns into a wisdom message.)
But today, I’m doing an(other) entry about my upcoming book.
***
For my whole academic life, after turning in a paper, I harbored the fantasy that the teacher or professor would return it to me a few days later with accolades along the lines of, “This work is brilliant.”
It never happened.
And I was a bit disappointed each time.
I really hope my book is well received.
***
I’m thinking a lot about the presidency these days, and the fact that there are two different jobs within that job.
- Convincing people that you’d do the job well
- Doing the job well
These aren’t the same.
There are people who could do the job well, but they might not be charismatic enough to convince people of it. And there are people charismatic enough to be elected, but not competent to do the job well.
This is like my book.
What I’ve written is really good.
I’m a very good writer.
But convincing people to buy it? That takes a marketer.
Which I’m OK at. Not brilliant.
***
Have you signed up yet to be informed the moment that my book is available to purchase? I’d love for you to be able to get a first edition. Click here to sign up.
***
A marketer-friend runs a major city’s top multicultural marketing firm. On a Zoom call she suggests I add something to my website declaring that I’m the number one rabbi in some category. “Like Portland’s most accepting rabbi,” she says and explains, “To establish qualifications and draw potential readers.”
“How do you think we became <city name’s> #1 diversity advertising firm?” she asks.
“Um, dunno.”
“We branded that we are the city’s #1 multicultural marketing company. Because, Brian, if you don’t claim it for yourself, how else is it going to happen? We put it on every web page.”
“I got it,” I tease back, “I tell people I’m J.D. Power and Associates #1 most-honest Rabbi.”
“Yes.”
Ugh, marketing makes me a little ill.
***
I’ve written a really good book.
Advance and review copies will be out in a few weeks.
It will be about two months before the first edition will be for sale.
***
- Most Innovative Religious Work Since The Second Vatican Council Of 1965.
- America’s Most- Outside-The- Box Clergy Person.
- Spiritual Directors Top Choice Spiritual Innovator
- The Beacon Of Light Award Winner For Spiritual Education And Outreach
Blech.
***
I have the presidency part—Rabbi Brian’s Highly Unorthodox Gospel helps readers unload their religious baggage and find more love in their lives.
The marketing?
It’s the election part that could use your help.
As you—<name>—are someone who has experienced what I have to offer, maybe you can help?
Which influencers or content creators do you like?
I’d love to get a review copy of Rabbi Brian’s Highly Unorthodox Gospel to whoever you follow who you think would vibe with my message.
Vote Rabbi Brian’s Highly Unorthodox Gospel !
Vote rB’s_HUG.
